From 1 Order a Day to 20,000 Thalis a Month – The Inspiring Journey of Ajay Gadia, Founder of InstaVeg

Ajay Gadia - Founder & Owner of InstaVeg

In 2022, Ajay Gadia started with a simple dream and a small kitchen. With no big investment or fancy restaurant space, he launched a pure veg cloud kitchen driven by one thing he truly understood — how to make great food.

Ajay was not just a businessman; he was a chef at heart. His deep knowledge of cooking allowed him to craft a wide variety of cuisines including Indian, Chinese, Italian, Burmese, Continental, and Tandoor dishes, all under one pure vegetarian brand — InstaVeg.

The journey wasn’t easy at the beginning. In the early days, there were times when the kitchen would receive just one order in an entire day. But Ajay believed in consistency, taste, and customer satisfaction. Instead of giving up, he focused on improving recipes, maintaining quality, and delivering every order with care.

Slowly, customers started noticing the taste and reliability of InstaVeg. Word of mouth spread, repeat customers increased, and the brand began growing rapidly.

Today, InstaVeg serves more than 20,000 thalis every month, becoming a trusted name for pure vegetarian food lovers. What started as a small cloud kitchen has now turned into a high-volume food operation built purely on passion and quality.

But Ajay isn’t stopping here.

Taking the next step in his entrepreneurial journey, he is now expanding InstaVeg into pure veg catering services, offering food for intimate social gatherings, private celebrations, and large public events.

Ajay Gadia’s story proves that you don’t always need huge capital to start a business — sometimes all you need is skill, passion, and the courage to begin from scratch.

From one order a day to thousands of meals every month, Ajay is truly creating his own recipe for success.

Founder & Owner: Ajay Gadia

Brand: InstaVeg 🍽️